Beauty in Every Shade

Stay True Liquid Lipstick

Regular price $19.99

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Why You’ll Love It

Long-wearing, transfer-resistant formula
Soft-matte finish with a lightweight feel
Comfortable, non-drying wear
Highly pigmented in one swipe
Designed for all skin tones & undertones
Cruelty-free & ethically crafted

Texture & Finish

Velvety liquid texture that sets to a refined soft-matte finish

Perfect For

Everyday wear or elevated glam
All skin tones and lip shapes
Those who want bold color without sacrificing comfort

How to Use

Begin with clean, dry lips.
Using the applicator, apply liquid lipstick from the center of the lips outward, following your natural lip line.
Allow the formula to set for a few seconds without pressing lips together.
For more intensity, apply a second thin layer once the first layer has fully dried.

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Stay True Liquid Lipstick - Warm Ground

Color

$19.99

Description Ingredients Reviews

Unapologetically rich. Effortlessly comfortable. Designed to last.

A high-performance liquid lipstick that delivers rich pigment, lasting wear, and all-day comfort. Stay True glides on effortlessly, dries to a soft-matte finish, and stays flawless—because your color should never fade.

Isododecane, Octyldodecanol, Polymethylsilsesquioxane, C24-28 Alkyldimethylsiloxy Trimethylsiloxysilicate, Cyclohexasiloxane, Mica, Kaolin, Disteardimonium Hectorite, Synthetic Beeswax, Silica, Phenoxyethanol, Glyceryl Laurate, Aroma (Flavor), Glyceryl Behenate, Tocopheryl Acetate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Vitis Vinifera (Grape) Seed Oil

May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 33 Lake (CI 17200), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Red 21 (CI 45380), Red 28 Lake (CI 45410), Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742).

Why it is different:

This moisturizing creamy formula is infused with essential fatty acids and Antioxidants to moisturize the lips on deeper level and help protect the skin from environmental stressors resulting in a plumper, younger looking-appearance.

Avocado Oil deeply penetrate in the skin and provides comfort and nutrition to lips.

Grape Seed Oil is full of antioxidants, vitamin E and linoleic acid which soothes, nourishes and repairs the skin. Vitamin E keeps the skin firm and smooth.

Jojoba Oil form a barrier that effectively locks the moisture in and keeps the lips soft and supple.

Sweet Almond Oil prevent chapped lips by rejuvenating dead cells and leave the lips moisturized.

Vitamin E Powerful Antioxidant, Help nourish and protect skin from damage caused by free radicals

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Stay True Liquid Lipstick

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Stay True Liquid Lipstick - Warm Ground

Cruelty-Free

Inclusive Shades

Vegan Formulas

Affordable Luxury

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